Engaging Your Audience or Driving Revenue?

Reach Out and TEXT Someone - Surprise, you achieve both!

 

Whether you have a TV show, Radio Station, Newspaper, Magazine, sporting/entertainment venues, etc, SMS is going to engage your viewers, listeners, readers, ... and excite their interest. 

 

Producers, publishers, .. are using SMS to improve the consumer experience and drive revenue. SMS programs, like TEXT2SCREEN for instance, in a sports arena, can be offered for free to the attendees, or for a fee (like $ 0.99 per entry.)  The decision as to which approach you take, depends upon your goal: improving your audiences experience or driving revenue. Now, one may want to improve the audience experience and also charge the consumer. Why? To cover the cost of the SMS programs.

 

Print publishers too, are moving into SMS to help those articles, ads, .. jump off the pages, onto the readers most intimate communication tool, the cell phone.  

All of this leads to an improved marketing vehicle too. When the consumer texts in to participate in your program, whether free for for a fee, they are entering you DB of cell phone users. What would you like to say to them after the event?